Photography as a profession takes a lot of guts and a lot of determination. Your basically putting everything on the line and selling who you are as much as what you can do.
So I went along to Creative Live and found a course that I thought might help me get some in depth knowledge on marketing myself. It turns out that for years I've been going about this all wrong. So this is what I figured out [some of it a while time ago, some of it recently].
1. There's no point in having a website that no one visits:
The whole point of a website is to drive your business. If no one ever goes there then you are basically paying for a vanity project. If your happy doing that then fine, but a business is by definition something that make a profit. Over the yeas I've done jobs for people, but none of them have come from my site.
2. Pictures are great, but they won't come up on a search.